Here’s a little Christmas story—about how we helped Aldi win the festive season in 2019.
It all started when Tesco used Mel B in an ad without her consent.
She wasn’t exactly feeling the Christmas spirit… and her response quickly started trending.
It all started when Tesco used Mel B in an ad without her consent.
She wasn’t exactly feeling the Christmas spirit… and her response quickly started trending.
The very next day, John Lewis dropped their big Christmas ad.
We spotted something curious—it featured a carrot that looked suspiciously like our own beloved Kevin.
We spotted something curious—it featured a carrot that looked suspiciously like our own beloved Kevin.
So we hijacked the conversation—and if you believe the headlines, we stole Christmas.
Our very first tweet for Aldi became their most engaging ever, setting the tone for a cheekier, more reactive voice on social. That same approach led to a Silver Lion for the Cuthbert the Caterpillar campaign—and plenty more wins since.
Our very first tweet for Aldi became their most engaging ever, setting the tone for a cheekier, more reactive voice on social. That same approach led to a Silver Lion for the Cuthbert the Caterpillar campaign—and plenty more wins since.
